Category: Self Promotion

Right now, I’m going to talk about something that you will probably
have to do at least once, if you want to  make your own site. 

This particular post, is for the “newbies”.  Those of you who are
familiar with the whole uploading thing…go have a coffee.  I’ll cover
something for you another day.

When you upload files to your web host, you will use a program called an “FTP program”.  FTP stands for File Transfer Protocol.  There are hundreds (if not thousands) of programs you can choose from.  I’m going to suggest a free program called FileZilla.

Using FileZilla, I’m going to take you through the process of
connecting to your host, finding your files on your computer and
uploading to your site.

First, and overview of the Filezilla interface. 

If you click on the image to the right, it will open in a new window.

Don’t get scared. 

At the very top, you’ll see a series of icons, and to the right of
that, four entry fields for address, username, password and port.  This
is where you will enter the login information for your web hosting
account. 

On the left hand side of the program, is the “local site” section. 
This represents your computer and the files on it.  There are two
sections.  Let’s take a closer look:

 

The top section. is a series of folders, with plus signs beside
them.  This is what is known as the “folder tree” for your computer. 
This is for navigation through your computer.   You won’t use this
section for uploading.  This is a great way to get through several
folders to where you have your files stored.  Assuming that your hard
drive is called C: (and you are using a Windows Computer).  You’ll want to go to C:\Documents and Settings\your name. 
You might have your files stored in a folder on the Desktop, in which
case you’ll go to C:\Documents and Settings\your name\Desktop.  If you
put it in a folder in the My Documents folder you’ll go to C:\Documents
and Settings\your name\My Documents.  When you click on a folder in the
top section, you will see the contents of that folder in the bottom
section (both sections are pictured above).

Take a look to the right side of the screen (directly beside the
left side that we’ve just looked at.  This is where your files at your
host will be located.  Right now, since we aren’t connected, you
shouldn’t see anything here.  When you are connected, it will simply be
a matter of dragging your files from the left-hand side over to the
right hand side.  What could be easier than that?

These are the two most important sections.  You don’t really need to know much else.  However, for completeness, I’ll go over the other sections that matter.

Now, take a look below the two sections we’ve already talked about.  You’ll see the section I will refer to as the queue.

 This section should be blank right now.  But when you have
connected and dragged files to the right-hand side, the names of the
files will appear here, as well as an indication of the uploading
status. 

Directly above the “local site” (left-hand) and the “remote site”
(right-hand) sections, you’ll see a blank section. This will contain
the server responses.  For the most part, you will be able to ignore
these sections.  But watching this section will show you any problems
that might occur, and will help you know if you have been disconnected.

This will be easiser to under stand if we see it all in action,
so let’s login. You will need to know your address, username and
password.  Most hosts will provide this for you almost immediately
after you sign up.  In the address field, you will enter your FTP
address.   In the username field, you’ll enter your user name.  And in
the password field, you’ll enter your password.  Makes sense, right?  
If you don’t know any of these, you’ll really need to contact your host
to get it.  Once you’ve entered this information, click the “Quickconnect” button. 

Wait.  What about the port field?  You shouldn’t have to
enter anything here.  Unless your host is somewhat unusual, they will
use port number 21, which is standard for FTP.  In which case, the port
number will automatically fill itself in when you click the
Quickconnect button.

As you are connecting, you will see some text in the
Response are scroll by.  This may happen very quickly.  Don’t worry. 
Just pay attention to the colours.  If you see any red text, take a
look at what this says, because that is an error message.  If you don’t
see any red, that’s good!  Its working.  Once you are connected, you’ll
see quite a change in the Remote site section.

Here’s where you need more information from your host.  You need to
know where you will put your files.  With some hosts, you’ll see a
folder as soon as you login that has your domain name (yourname.com). 
With others you’ll see a folder called www or public_html.  Chances
are, this information is found in the email that your host sent to you
when you signed up.  Open whatever folder you are supposed to place
your files in, and then pay attention to the local site section (left
side).  Locate the folder with your files and open it on the left
side.  You want to see the files for your site in the lower portion of
the local site section.  
It should looks something like the image to the right.  I’d like to
draw your attention to the folder that doesn’t have a name.  Beside it,
you should see two periods (..).  This is not an actual folder.  If you
are inside a folder, you can click this to go up one level.  For
example, if you opened the images folder seen in the image above, and
then wanted to go back to the main folder (where you index file is),
you would just double-click the nameless folder.

Click once on one file to highlight it.  Then, on your keyboard,
hold down the CTRL + A keys.  This will highlight all of the files and
folders you see. 

Turn your attention to the remote site section, and make sure you
are in the location where your files are supposed to go (inside the
yourname.com folder, or the www folder or the public_html folder – once
again, if you aren’t sure contact your host).

With your mouse, drag the files from the local side to the remote
side and let them go.  You will see some action in the queue, showing
the upload progress.  Once a file is uploaded, it will remove itself
from the queue.  Once all the files are uploaded, the queue will be
empty and you are finished uploading. 

You’re done!  Now that wasn’t so hard, was it?

Previously, I mentioned blogging as an option for your web site. Lets assume for a moment that you have no idea what a blog is, so I can make sure that we’re all on the same page.

Wikipedia describes a blog like this:

A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order.
Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of most early blogs. Most blogs are primarily textual although some focus on photographs (photoblog), sketchblog, videos (vlog), or audio (podcasting), and are part of a wider network of social media.

You’ve probably seen a blog or two. Livejournal, for example, is a blogging community. BoingBoing is a popular blog that features interesting objects, articles, images and videos. Wil Wheaton (of Star Trek: TNG fame) has a very popular blog, which is read by thousands of people every day.

So. A blog is your online journal. You can write anything you like, post as often as you like, and cover any topic that you like.

You might ask why you’d want to keep a public journal like this. There are several reasons: As a promotional tool, keeping a blog lets people find out what you are doing. It can save you the annoyance of having to send an e-mail to everyone you know each time you have a project you want to promote. Even more importantly, the blog lets people who aren’t on your email list find out about the project. Of course, as a performer or artist, you want people to find out about your work. You want people to see you perform. You can build interest, not only by talking about the project when its about to open. But also by talking about the process. You might want to talk about interesting things that happen in rehearsal, or things you come across in your research. Even when you are not promoting a project, your blog will let people follow what you are working on and planning on working on.

When you are writing the blog, you should ensure that you are writing in your voice. Don’t put on a character. Don’t try to sound cool. The blog is your journal, so it should sound like you. As well, don’t be afraid to have an opinion. By all means, talk outside of just your career and projects. Talk about politics, business, religion, thoughts you think about on the bus. Anything at all. That said (and trust me, you want to pay attention to this), don’t go slagging people. There’s a difference between talking about a difficult day at rehearsal, and slagging other actors or the director. One is completely understandable, the other will cost you friends and likely work in the future. There can be a fine line. So know when not to go into detail.

There are different ways to create your blog. You can use what’s called a hosted service like Livejournal or Blogger. These services are hosted at the service’s web site and publish and your postings are located there as well. With Blogger, it is possible to publish the blog to your site (external to blogger) or to host the blog at their ‘blogspot.com” service. If you decide to host with blogspot, your address will be something like yourname.blogspot.com. Likewise, if you use Livejournal’s free service, your address would be yourname.livejournal.com. If you pay for their service, you can point your domain name to them and have your blog be at joesmith.com.

If you bought your domain name, nad you want to get hosting for your site, look for something with MySQL and PHP and set up your own blog, using something like WordPress. For the last several years, WordPress has been the blogging application of choice for many people, for a few reasons:

1. Its easy to use.
2. Its reliable.
3. Its highly configurable.
4. Its free.

Instead of using a standard theme, there are thousands of free themes available for WordPress at themes.wordpress.net. Having so many themes available lets you find the look that’s right for you. There are also plugins that you can use to add features and functionality to your blog. I’ll go into details on using these in another post.

Another blogging application that you might choose to use is Moveable Type. Although its difficult to find on their site, there is a free version of Moveable Type, which you can find here. Though there are templates available for Moveable Type, there are far fewer than for WordPress. As well, MT doesn’t have a simple way to add plugins the way that WordPress does. However, once its installed, its relatively simple to use.

I’m not going to go into the specifics about installing these applications in this post. The installation process is well covered in the documentation for the applications and on their web sites. I may go into it in detail in a future post, however (if the need is there).

Now you know a little about Blogging. If you want to see more blogs in action, I’d recommend taking a look at these popular blogs:

www.wilwheaton.net
www.neilgaiman.com/journal/
www.boingboing.net

Once you’ve decided what kind of site you want to have, you’ll need to find a host for your site.

Just like with domain registration, there are many thousands of options. Type “web host” into Google, and you will get about 210,000,000 results.  You’ll need to do some research to find the host that’s best for you.

Once thing I’m going to say here: you will need to pay for reliable hosting.  There are many services which will offer free hosting, but in all cases, a free host will place banner ads on your web site, which will interfere with the look of your site and and doesn’t look professional.

Most hosts charge on a yearly basis.  Some will charge on a monthly basis, but if you don’t want to worry about making a payment every month, paying for the year will really be in your best interest.  You can expect to pay about $100/year at a minimum.  This may seem a lot up front, but consider that you are paying for 12 months, and it seems a lot cheaper.

Now, on to things to consider:

If you want to create a static web site, almost any host will do.  Any web host can accomodate HTML pages and images (which is what a static site is composed of).

If you want to use a blogging application (like WordPress) or a CMS (like Joomla), you will need a host that supports and provides PHP and MySQL.  PHP is a programming language and MySQL is the database system that these applications use.  Remember, you don’t need to know the programming language.  This is just what these applications are made with.  All you need to know is whether your host can support them.  A couple of hosts that support these: Netfirms and Dreamhost.

Another thing you want to look at: reliability.  See what people are saying about the host you are looking at.  Type the name of the host into google and find out what people have written about them.  Check out hosting review sites and see how the host rates.  If you like what you see, then sign up for the host.  Remember, though: that you should probably look at more than one review.  At one time of another, every host gets a bad review from someone who had a bad experience.  Don’t take advice from the first place you find it.  Make sure you get a second or third opinion.

Don’t rush into your decision.  Don’t let anyone else rush you into your decision.  Once you’re comfortable with the host, sign up and pay for the hosting.  We can then look at setting up some different web sites and how you might go about it.

Did you buy your domain name?  If not, that’s ok, there’s still time.  You can do it now.  I’ll wait.

——————–

So.  Now you’ve got a name…what can you do with it?

The not very helpful (but very vague) answer is: whatever you want to do.  However, you probably want something more substantial.

I’m going to assume for a moment that you are a complete beginner, and have no idea about what your options are.

Let me take a moment to clarify some terminology that I will be using: what you are going to have is a web site.  That’s a given. There are several different kinds of web site that you can have:
static, dynamic, and a blog.

• A static web site is a site built with an HTML editor such as Frontpage, Dreamweaver, HTML kit, Nvu
  or any one of many programs.  With a static web site, you will build the individual web pages on your computer and publish them to your webspace (provided by a host, which we’ll get to in a later post).  Any time you want to make a change to a page, you will need to edit the page on your computer and then publish the page to your webspace.
• A dynamic web site is a site that is powered by a Content Management System (CMS).  There are several free Content Management Systems that are available to you, such as Joomla, Droopal, Xaraya, and others.
  A CMS is normally powered by a database, which allows the system to take content that you enter and place it in your site template, which saves you from having to recreate a new page whenever you want to add or edit a page.  This simplifies the process of adding to your web site.
• A blog is a web site which acts as an online journal (a web log, shortened to blog in common internet language).  There are several different ways to have a blog.  You can use a service like Livejournal or Blogger, or you could install your own blog system such as Moveable Type, WordPress, or Greymatter.  A blog is another dynamic system (much like the Content Management Systems discussed above), but with slightly fewer options.

You can also have a combination.  You might have a static web site that incorporates a blog.  Or even a dynamic site that includes a blog.

I have my own personal preferences.  For blogging, I recommend WordPress, which is probably one of the most popular blogging systems available. Its popular because its easy to install and easy to use.  For Dynamic sites, I prefer Joomla, which I find has the most usability out of the box.  It is possible, with both
Wordpress and Joomla to have an attractive looking site without any knowledge of HTML or other programming language.  Both have many templates available that you can use for free (free is always good).

Next time,we’ll talk about choosing a host for your web site.

So.  You’re an actor.  Or a dancer.  Or a comedian. Maybe you’re a spoken word artist.

You need to promote yourself.  Of course, you know that you should use every tool available to do so.  You’ve got your resume, and a good cover letter (and you’ve slaved over both of them to get them just right).   You’re taking courses.  You’re going to as many auditions as you can.  You’re writing letters.

But are you using the Internet?

Many actors forget to use the internet as a tool for self promotion.  When you think about it, it does make sense to use it.  After all, Googling is something that we all do.  If you want to find out about a company you want to work at, you Google them.  If you are curious about someone you’ve recently met, you might Google them too.  Why would you not try to take advantage of this?

If you want someone to be able to successfully Google you, you need to have a web presence.

That is what I want to help you do here.

This site will be used to teach you how you can a) set up your own web presence, b) use it successsfully and c) keep people coming back to your site.

There is one step that’s most important.  So important that you shouldn’t wait for another second before you do it.  Buy your domain name now.  Before you worry about doing anything else on the internet, you should buy your domain name.  Purchase your name with a .com, or a .net extension.  If you can, buy the .com.  Over time the .com extension has become the most popular, so I’d recommend that this is what you try to obtain.  Buy yourfirstnameyourlastname.com (ie: joesmith.com).  You might want to differentiate between them and place a dash between the two (joe-smith.com).  Get whichever one you think looks better.

Where should you buy the domain?  There are a lot of places.  You could buy from a Register.com, Godaddy, or any one of the many vendors out there.  For a lot of actors though, price is a factor.  Some domain vendors will charge between $25 and $45 US for domains.  For the price of domain registration alone, I recommend using Netfirms for your domain registration.  At $9.95 CDN, their price is one of the best (that’s just my opinion).

So.  Go now and buy your name.  We’ll talk about what you can do for your web site in a future post.